Resources Library by ANA

Application of market research towards proactive customer relationship management

In today's economy, organizations looking to implement successful CRM (Customer Relationship Management) strategies need to focus on individualistic and personal views of the customer using integrated information systems and contact center...

Catalogue: ESOMAR Technovate Conference 2003

Author: Faisal I. Farooqui

January 26, 2003

Beyond online panels

The authors strongly believe that while online research is about to make marked inroads into conventional research in Europe, online panels can only provide part of the answer.The paper therefore looks at the need, in most markets outside of the...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Ray Poynter, Pete Comley

January 26, 2003

Strong enough for adults?

The paper describes an original research approach using an interactive video-on-demand television platform to determine the value of the medium as a research tool to measure consumer response to various stimuli.The results are based on responses to...

Catalogue: ESOMAR Technovate Conference 2003

Authors: John Mills, John Chaplin

January 26, 2003

Customer relationships- Manage, measure or just understand?

This paper provides an introduction to advanced analytical techniques that provide a deeper understanding of customers and customer relationships.The approaches presented provide insight into differences between individual customers, or segments of...

Catalogue: ESOMAR Technovate Conference 2003

Author: Jon Pinnell

Company: MarketVision Research

January 26, 2003

From 'weak signals' to successful product development

This paper offers a new, innovative approach to 'weak signal detection'. The goal is to discover coming trends or latent consumer needs.Building on the sciences and principles of 'information theory' and 'evolution biology', the potential importance...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Andrea Maier, Howard R. Moskowitz, Laurent Florès

Company: Moskowitz Jacobs Inc.

January 26, 2003

Going mobile

Mobile devices are the next wave of computing technology. Hard on the heels of the Internet's emergence, researchers are faced with learning how to apply mobile technologies.This paper describes the current state of mobile software, hardware, and...

Catalogue: ESOMAR Technovate Conference 2003

Authors: John Weisberg, Mark Cameron

January 26, 2003

Getting X-efficiency in marketing research

This paper outlines the concept of X-efficiency and how it applies to marketing research. It then explores one deceptively simple data collection method that exhibits X-efficiency by utilising the Internet in an innovative way.This method provides a...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Toby Potter, Martin Oxley

January 26, 2003

Integrating decision making and marketing intelligence

The marketing research industry is facing several challenges stemming from the changing business climate and the emergence of new actors.Unless a paradigmatic shift occurs, marketing research information is only one of numerous information sources...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Emre Erdogan, Selim Oktar

January 26, 2003

Automated website synthesis and uncertainty reasoning for customer preference management

This paper describes an application of automated website synthesis and uncertainty reasoning for customer preference management (CPM), particularly in the context of web-based customer relationship management (CRM). Stated preference elicited by...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Tony Li, Siu-wai Leung, Andy Kung, Tommy J. Tang, Kai-fai Wong, Siu-Ki Leung

Company: Acorn Organization Limited

January 26, 2003